Our Founding Story (Abridged)
Our first sock was a running sock. We knew we had to get our socks on people’s feet for them to feel the Darn Tough difference. So, in 2004, we knit 3,500 pairs and handed them out for free to runners participating in the Vermont City Marathon. Legend has it that some are still wearing them. Backed by our Lifetime Guarantee, we pledged to replace our socks if they ever ripped or lost durability. And after nearly two decades, we're still doing that.
Responsibility of Darn Tough
Together, we all win. And together, we’re creating something that people are passionate about. We don’t have a great story; we are a great story.
It’s more than just about knitting socks or making a living. The responsibility of Darn Tough stretches across multiple disciplines, helping those in need with a focus on family and creating a sustainable product that lasts forever. We're committed to making a difference, and thanks to those within our walls and people like you, we know we can.
